Data-Driven Insights for Businesses

Discover our latest thinking on the topics that matter most in business, data and technology.

Our strategic actions start with intuitive understanding

Customer Experience

Customer Experience Analytics: 5 Steps to CX Value and ROI

By taking a holistic view of customer data, pinpointing areas of opportunity, and making specific, targeted recommendations, it's easy to prove the ROI of customer experience analytics.

Customer Experience

Customer Experience Analytics: Novel Insights for the Modern Customer

What is CX Analytics? How can it revolutionize your revenue growth strategy and improve customer loyalty?

Customer Experience

Goodbye Isn’t Forever, Part II: How to Design a Compelling Customer Re-engagement Program

Designing a re-engagement program for lapsed or lost customers is a key way to grow revenue

Customer Experience

Goodbye Isn’t Forever: Building Effective Customer Re-engagement Programs

Creating a customer re-engagement program isn't easy, but it is critical

Customer Experience

The Remarkable Revenue Generation of CX

Current customers drive majority of next year’s revenue

Customer Experience

Customer Satisfaction Metrics Aren’t Enough

CX sentiment is important but we also need to understand customer behavior

Customer Experience

The CX Mistake that Could be Holding You Back

Set your organization up for success by avoiding this common Customer Experience mistake

Customer Experience

Mend Your Leaky Bucket: Ten Best Practices to Higher Retention

Most of next year's revenue will come from this year's customers

Customer Experience

5 Key CX Metrics for Steering Your Business

Drive your CX goals with these key CX metrics

Customer Experience

Research in the Digital Age Demands a Proactive Approach to CX

Understand how your future customers are learning about you

Customer Experience

Three Ways to Increase Customer Lifetime Value

Use CLV to drive your customer experience strategy

Customer Experience

The Value of Moments That Matter

Build trust and long-term relationships by focusing on Moments that Matter

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Data-Driven Insights for Businesses

Our strategic actions start with intuitive understanding

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