The CSP is now better equipped to realize the potential value of this relatively untapped data asset to truly move the needle for the organization.
The solution included:
Viewership Data Roadmap: RevGen helped gain an understanding of current state environments, process, and data integrity issues across all legacy companies as well as the future state viewership data needs of the organization. This knowledge was then used to formulate a multi-phased implementation roadmap to guide the integration and implementation of a centralized viewership data lake environment to serve the combined organization.
Viewership Data Lake Solution: A centralized and combined company big data platform built on opensource Hadoop technologies to accommodate both real-time and batch data ingestion, processing, and presentation of viewership data. The solution ingests and stores data in its native form, correlates raw events into viewing impressions, enriches these viewing impressions with other organizational data, and provides this data for business usage in an easy to consume format. Data sizes are in the petabytes supported by a cluster of nodes in the 100’s.