Developing a Future-Proof Customer Segmentation Model
To improve sales efficiency, our client needed an “At-a-Glance” customer segmentation model that could evolve with their business.
Using data governance & master data management to drive efficiencies and improved data quality
A global Communications Service Provider required an extensible data governance framework and master data management re-engineering to streamline key financial data and processes. These data-focused optimizations would reduce manual efforts, improve data quality, and help decrease overall financial close cycle times.
Delayed Financial Close – Multiple data integrity and efficiency challenges contributed to delays in producing key financial metrics needed for critical organizational visibility and direction.
Inefficient [Master] Data Management – “Swivel chair data entry” (manually entering data into one system and then entering the same data into another system) and manual approval processes caused inefficiencies and contributed to data quality discrepancies.
Disparate Data and System Landscape – Many disparate master data sources, versions, and hierarchies posed challenges in attaining a trusted source of truth for key financial data elements. Additionally, limited data lineage visibility posed challenges with effective Root Cause Analysis.
RevGen worked with each business unit’s leadership and technology teams to approach the challenges collaboratively and with a sharp focus on process optimization for financial data.The solution included partnering with the client to:
To improve sales efficiency, our client needed an “At-a-Glance” customer segmentation model that could evolve with their business.
Through a combination of data science and business expertise, RevGen devised a strategy that would grow our client’s revenues by more than 20%.
Our client, a national construction firm, needed a clear, detailed path to resolving their data availability, quality and reporting confidence issues. RevGen stepped in to craft a holistic Data & Analytics Strategy to give them a way forward.
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