This mid-market data storage company had a legacy customer relationship management (CRM) environment with disparate systems storing untrusted data. RevGen Partners helped the client consolidate existing systems through a Salesforce CRM solution that delivered the accurate information they needed to speed marketing and sales efforts.
This mid-market data storage company was selling flash storage arrays. At the time, their CRM platform kept them competitive and capable of quickly adapting to market fluctuations. Then they were acquired and had to work on a Salesforce CRM instance designed primarily for their parent company.
Eventually, the company was spun off and needed to replace a CRM environment that:
The client needed a solution that offered access to trusted data to speed marketing and sales efforts.
RevGen Partners planned a rapid solution implementation to help the client review core tools, streamline processes, optimize data, and integrate systems. Our business and technical experts then helped the company:
Our rapid implementation of a new centralized Salesforce CRM instance empowered the client to adapt quickly to changing business needs.
With the new CRM environment, the company could:
Optimizing their CRM environment enabled the client to accelerate marketing efforts, improve sales pipeline and sales tracking, and offer better customer service.
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