Developing a Future-Proof Customer Segmentation Model
To improve sales efficiency, our client needed an “At-a-Glance” customer segmentation model that could evolve with their business.
Customer Service & Sales Framework
A national cable provider sought ways to increase sales and revenue with customer care agents, who already had strong, ongoing interactions with customers. Though exceptional care representatives, the agents needed more sales training and guidance. Impressed with the success of previous collaborations, the client turned to RevGen Partners to help expand this sales channel.
Efforts to expand sales through its traditional customer care centers were fragmented across twenty call centers with varying degrees of focus and prioritization. This led to inconsistent processes and reporting and limited visibility into results. The client needed a trusted partner to help develop a new solution and get ‘buy-in’ from key business stakeholders; they also wanted implementation support and reporting capabilities to help ensure a successful implementation.
We helped the cable provider create a cohesive national plan for sales expansion and drive the implementation throughout the customer care organization. During the engagement, we helped:
Increasing Revenue with Sale Channel Expansion
With our ongoing support and proven business and technical expertise, we empowered the cable provider to increase sales and revenue in just over six months. Following the design and implementation of new practices at the care centers, the client achieved immediate, significant results:
Learn more about our sales enablement services.
To improve sales efficiency, our client needed an “At-a-Glance” customer segmentation model that could evolve with their business.
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