RevGen Partners helped the client implement a holistic customer data insights solution by: (i) understanding the client’s strategic objectives in relation to their customers’ journey(s); (ii) identifying and integrating data points along those journeys; and (iii) implementing the following technical solutions:
Performance Management Dashboards. Provided self-service dashboards and visualizations that offered immediate and holistic customer visibility into KPI baselines, results of existing customer experience pilot investments, and overall impacts on customer churn.
Customer Experience Data Mart. Designed an extensible data architecture to support the current and future needs of the customer experience program, integrating key customer data touchpoints along the customer journey.
Self-Service Analytical Solution. Created an analytical solution for self-service and ad-hoc insights from key data intersections along the customer journey, including: Learn, Buy, Get, Use, Pay, and Service.