Mobile Banking Application
Growing Customer Loyalty through Convenience
Overview
This provider of financial services to agribusinesses and rural service providers didn’t want to risk falling behind the competition and losing customers. So the bank sought a mobile solution that provides a great customer experience and a flexible architecture their IT team could support in the long-term.
Client Challenge
After an initial failed effort that produced a poor user experience and suboptimal technical architecture, the bank turned to RevGen Partners for help in developing a mobile banking application that would drive customer retention.
- Mobile Access to Data: Customers wanted convenient and secure access to balances and transaction history from both iOS and Android devices.
- User Experience: The user experience needed to be optimized for a mobile device, not simply a replication of the website.
- Limited Internal Resources: The bank’s development team faced significant demands on their time to maintain other applications and had limited development bandwidth.
Approach
RevGen approached this project as a partnership with the internal development team. This allowed the combined team to move forward in sync and with a high degree of confidence that the bank’s development team would be able to support the application in the long term.
The team made user experience design decisions based on best practices, and leveraged existing code to provide a user-friendly and cost-effective solution.
Solution
The first stage of work involved a technology assessment to identify the best long-term technical solution for the bank that would provide: a user-friendly interface, rich functionality and a supportable architecture. To achieve these objectives, a hybrid application solution was selected, developed, tested and implemented.
- Easy Access to Data: The application allows customers to quickly view current balances and transaction histories as well as transfer money between accounts.
- Intuitive User Interface: The user interface follows mobile conventions for iOS and Android applications, as well as online banking conventions, allowing users to easily understand and use the app.
- Flexible Solution for the Long Term: The system architecture is designed to allow additional functions to be added to the application over time; and to allow the same application to be uniquely branded for different customers.
RevGen’s architect worked closely with our development team to set the standards and framework to use for UI and backend development. This put us on the right track for quick execution.
