decorative
Success Stories

Creating a Customer-Centric Organization

Get focused on your customer by establishing executive-level ownership of the customer experience

Project Overview

A mid-sized financial services company wanted to focus on the customer experience and increase employee engagement by identifying key roles and functions to be established under the newly formed Chief Customer Office (CCO).

Client Challenge

The customer experience job duties and activities were split between marketing and business development, with minimal defined ownership and shared leadership across the organization. Some of the specific challenges they faced included:

  • Undefined executive ownership of the customer experience: Customer experience, marketing and business development activities were shared between multiple teams
  • Fragmented customer-focused initiatives: In addition to undefined executive-level ownership, key functions of the customer experience were being shared between multiple resources with minimal thorough focus on the customer
  • Disparate customer program objectives and employee engagement: Clear roles and responsibilities were needed to align on customer programs and increase employee engagement into the customer experience

Approach

RevGen began with conducting internal stakeholder interviews to understand what customer functions and initiatives were being done in different areas across the business. We then partnered with the newly named Chief Customer Officer to define role responsibilities and outline initiatives for a Head of Customer Experience, CX Center of Excellence and CX Ambassador Program. Finally, RevGen created a roadmap that defined three key phases of customer experience organization transformation to ensure future success.

  • Current state assessment: Assessed organization and documented key customer experience functions and initiatives
  • Future state operating model: Defined roles and responsibilities to centralize the customer experience program and build capabilities across operational functions
  • Implementation roadmap: Created a three-phased roadmap that included Design, Build and Improve activities that can be implemented as the customer experience program matures

Solution

  • Defined Organization Scope and Purpose: Defined an organization purpose and outlined scope, success measures and underlying team functions to ensure CCO success
  • Designed Chief Customer Office and Customer Experience Function: Established key roles and functions including a Head of CX, CX Center of Excellence and CX Champions program while creating guidelines on how the function partners with the Marketing organization and other key internal stakeholders
  • Developed Plan for Future Success: Developed an implementation plan for roll-out of new roles and functions and provided input to a change enablement plan

Success Stories

A male dentist smiles as he consults with a patient.

Using Machine Learning to Build a Patient-Centered Pricing Model

Artificial IntelligenceDigital EnablementAnalytics & Insights

We used data science to help our client qualify more prospective patients without sacrificing their standard of care.

Read More
A person works on their laptop. Digital holograms of various data viz are overlaid on the image.

Improving Digital Marketing Performance through Cloud Enablement and Metadata Management

Technology ServicesAnalytics & Insights

RevGen helped our client implement an Azure Cloud solution to improve digital marketing operations and data trustworthiness.  

Read More
Header image of a slightly out-of-focus man updating a kanban board full of sticky notes.

Enabling Agile Success: Customer-Focused Backlog Prioritization

Digital Enablement

Due to team consolidation in anticipation of a new technology launch, our client’s Agile backlog was a mix of competing priorities from several departments that often had conflicting goals.

Read More

Subscribe to our Newsletter

Get the latest updates and Insights from RevGen delivered straight to your inbox.