Data-Driven Insights for Businesses

Discover our latest thinking on the topics that matter most in business, data and technology.

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Analytics & Insights

Bridging the MarTech Gap

While marketing technology (MarTech) continues to evolve, many find their tools are disconnected, providing an incomplete picture of marketing spend and data.

Technology Services

Top Business and Technology Trends for 2023

We sat down with our experts to talk through their picks for 2023's biggest business and technology trends.

Analytics & Insights

Build with Purpose: An Interview with Andy Vold

Sr. Architect Andy Vold sat down to talk about his experiences building custom databases, tech-driven transformation, and what excites him about the cloud.

Analytics & Insights

The Importance of Evaluating Data Maturity

Gauging your company's data maturity prior to doing deep technical work can save a lot of time and frustration down the road

Analytics & Insights

What a Data Team Can Do for Your Business

When ramping an analytics program, it can be tempting to hire a jack-of-all-trades data scientist. However, the benefits of a full data team are numerous

Analytics & Insights

The Five Data Governance Questions Every Organization Needs to Answer

When beginning a data governance journey, every organization needs to consider these five important questions

Analytics & Insights

How AI Can Help Your Business Make Better Decisions

Businesses have more data than any human can feasibly analyze. So how does one make better data-driven decisions? Artificial intelligence.

Analytics & Insights

The Evolution of Data Warehousing: Metadata-Driven ELT

Traditional ELT methodologies are quickly becoming outdated in a world that relies on data-driven insights more than ever

Analytics & Insights

A Fresh Perspective on Data Science: An Interview with Meghan Villard

We chatted with Meghan Villard, Manager of Data Science, about diversity, uncovering her passion, and being a square peg in a world of round holes.

Analytics & Insights

Operationalizing Data Science in the Real World

The transformative power of data science is only useful when it is actually used to change how we do business.

Analytics & Insights

How to Turn Business Strategy into Execution

A good strategy isn't enough. Here's how RevGen translates strategic initiatives into tactical actions.

Analytics & Insights

How to Make First Impressions Count with a Solid DAS

Your first project is the most important when creating a data-driven culture

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