Lori Carr

Director, Customer Experience

Customer loyalty is everything

Lori brings long-standing depth and breadth of customer experience to the RevGen team, specializing in leadership and innovation for CX strategy and creating customer-centric cultures. Her expertise helps companies leverage customer organizations to enhance brand trust and grow revenues by improving customer retention, expansion and customer lifetime value.

Prior to operating her own CX consulting firm for over a decade, where she worked with clients across industries from aerospace to financial services and technology,  Lori spent 15 years in functional leadership roles in similar industries. She also served as the first Customer Experience Officer for a private aviation firm.

When not pursing her love of outdoor adventure travel, Lori enjoys spending time with her son and family. She is passionate about helping to keep animals safe and adopted through fundraising for and supporting local animal shelters.

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Lori's Insights

Customer Experience

Goodbye Isn’t Forever: Building Effective Customer Re-engagement Programs

Creating a customer re-engagement program isn't easy, but it is critical

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Customer Experience

The Remarkable Revenue Generation of CX

Current customers drive majority of next year’s revenue

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Customer Experience

Customer Satisfaction Metrics Aren’t Enough

CX sentiment is important but we also need to understand customer behavior

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Customer Experience

Mend Your Leaky Bucket: Ten Best Practices to Higher Retention

Most of next year's revenue will come from this year's customers

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